should not have said.
strange enough to wonder how it all landed.
observer fill it out too. That is often where things get interesting.
Do not fill it out like Brad, that 'motivational trainer' HR brings in every few months to get you all hyped up about the company's new logo.
You know Brad.
‘I trust my colleagues.’
‘I bring authenticity to every room.’
‘I value collaboration.’
Brad is not helping.
This works best when you answer based on what you actually do.
How you behave at a birthday party. In a tense room. Around strangers. Around friends. Around
people you want to impress. Around people you can’t stand. When you’re ignored. When you’re
admired. When your boss is irritating you. When somebody cooler than you walks into the room.
That’s the material.
Not your résumé voice.
Not your polished self-description.
Not the version of you that exists only in your own publicity department. Or on LinkedIn
The point is not to sound good.
The point is to get a real read.
Copyright © 2025–2026 Charles O’Neill and CrankyBooks. All rights reserved.
The companion audio “Deep Dives” on this website were created with the assistance of NotebookLM using source materials selected and provided by us. Certain images and illustrations on this website were created by the author with the assistance of AI tools. Brand Mavrick is a fictional character.
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